Social Media Archives

LinkedIn Best Practices for Businesses and Brands

As a business or a brand, you can use LinkedIn to create and expand your network, share insight and establish your brand as thought leaders in the industry.

Nov 15 2012 by Ji-Sook Yim in Editorials

“Enablement”: The Otherwise Approach to Cultivating Social Media Experts

At Otherwise, we have built our social media practice based upon a philosophy of “enablement” — the imperative to cultivate experts.

May 9 2012 by Emma Niendorf in Editorials

Salon Buzz: Adding Dimension to the Brand Identity

For luxury salon client, Salon Buzz, we created an online blog that centered on their tagline: Stay Gorgeous. Learn more here.

Apr 6 2012 by Ji-Sook Yim in Editorials

Wexler Wallace: Using Social Media to Build a Reputation in the Legal Community

For boutique litigation law firm Wexler Wallace, we created a website platform with great respect to how a social media presence could boost their brand.

Mar 28 2012 by Ji-Sook Yim in Editorials

Royal Caribbean’s New Global Campaign: Connecting People with the Sea

Royal Caribbean’s new global campaign, “The sea is calling, answer it royally,” is a smart and savvy approach to marketing. Explore more here.

Feb 29 2012 by Ji-Sook Yim in Editorials