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Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials
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POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials
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2008-9 Lycée Français de Chicago Artist-in-Residence Program: Lightyears ahead of #vanlife

As an unintended consequence of the pandemic, the role of the recreation vehicle has become central to the conversation about life in America, and values related to independent thinking, minimalism, adventure and bucking the status quo. But back in 2008, the prescience of an artist keenly observing our culture imagined how a vintage Airstream might […]

Jul 29 2021 by Nancy Lerner in Breaking the Grid
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Stuart Dybek on Chicago and the Short Story

Born and raised in the city’s Pilsen neighborhood, Dybek has always enjoyed writing but only realized that he could truly become a writer after attending the University of Iowa Writers Workshop. Dybek has published five collections of short stories. His work can also be found in the Atlantic Monthly, The New Yorker, Harper’s and Ploughshares. […]

Jul 21 2021 by Elizabeth Meyer in Breaking the Grid
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1000M: A Case Study in Holistic Social Media

With 1000M recently hitting 10,000 followers on Instagram, we’re celebrate the milestone by reflecting on our holistic social media methodologies.

Mar 19 2020 by Abby Brown Seiple in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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