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Design Thinking Has Lost Its Heart

We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.

May 22 2019 by Zoe Raines in Editorials
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The Forge Case Study

How can we harness the allure of natural beauty and the complexity of personal challenge to craft a brand for a truly novel outdoor experience?

Nov 20 2018 by Kurt Santana in News
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North and West We Go: Otherwise Has Moved

We recently relocated to lively Ukrainian Village, and we are excited that our new office is now open and ready to welcome our clients.

Feb 10 2016 by Andras Ferencz in News
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Google and the Aesthetics of Function

The newly announced (and drastically simplified) Google logotype has caused quite a stir with avid followers of the goliath brand.

Sep 11 2015 by Andras Ferencz in News
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Dynamic. Insightful. Transparent: Branding Kiser Institutional Group

We worked with Kiser Institutional Group, a real estate brokerage and development consulting firm specializing in institutional multifamily properties.

Mar 9 2015 by Quinten Rosborough in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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