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Branded Residences – Part 2: Branding Architecture

We believe that brands — especially architecture brands — should celebrate history, longevity, presence, aesthetics, creativity, reform and human thought.

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May 10 2016 by Andras Ferencz in Editorials
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Branded Residences – Part 1: Brand Inheritance

What makes a brand worthy of top dollar payment for an apartment? The answer to that can be found in a report that Knight Frank released in 2012.

Apr 1 2016 by Andras Ferencz in Editorials
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North and West We Go: Otherwise Has Moved

We recently relocated to lively Ukrainian Village, and we are excited that our new office is now open and ready to welcome our clients.

Feb 10 2016 by Andras Ferencz in News
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New Website Launched for Downtown Hyde Park + Banners Featured in The Chicago Maroon

We’re excited to announce that our branding work for Downtown Hyde Park was recently featured in University of Chicago’s student run newspaper.

Nov 4 2015 by Andras Ferencz in News
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google.overthrows-dotcom.hegemony

While in the past the high registration price for TLDs gave way to the .com hegemony, the market will see a chance, with Google leading the pack.

Oct 29 2015 by Andras Ferencz in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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