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Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise
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The Seen: 2012 Year in Review

Since fall 2011, Otherwise has been building The Seen, the official blog for Expo Chicago. Today, we’re taking a look back at this year on the blog.

Jan 27 2013 by Emma Niendorf in News
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Expo Chicago: The International Exposition of Contemporary/Modern Art & Design

In an ongoing collaboration with EXPO Chicago, we executed their brand across several social media platforms to promote the art fair’s vision.

Oct 3 2012 by Emma Niendorf in Editorials
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Otherwise Incorporated Partners with EXPO CHICAGO

In November 2011, Otherwise unveiled the visual identity, website, blog and social media platforms that we designed and developed for EXPO CHICAGO.

Jun 21 2012 by Emma Niendorf in Editorials
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The Seen: Presenting Chicago’s International Contemporary Art Blog

Collaborating with client EXPO Chicago, we created Chicago’s international contemporary art blog, The Seen, to help promote their brand.

Apr 20 2012 by Emma Niendorf in Editorials

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