At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you
When brands or businesses think about social media, they think of the usual platforms – Facebook, Twitter, Pinterest and Instagram…overlooking the industry staple, LinkedIn, which is a powerful social-professional networking tool . As a business or a brand, you can use LinkedIn to
Brands that engage in social media frequently ask us: How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective? The success of any social media program is grounded in engagement within
With the rise of social search through Bing and Google, brands need to focus on strong SEO (search engine optimization), but ALSO on strong SSO (social search optimization). As a form of social referral, social search allows users to see brand interaction created by people
Back in September, I uploaded a piano cover on my YouTube, and this video single-handedly marked the rebirth of my YouTube channel and I got to experience first-hand the effects of two key factors in social media – content timing and the user engagement that