Browse By

Tag Archives: engagement

Tagline Reel Revealed

  At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you

LinkedIn Best Practices for Businesses and Brands

    When brands or businesses think about social media, they think of the usual platforms – Facebook, Twitter, Pinterest and Instagram…overlooking the industry staple, LinkedIn, which is a powerful social-professional networking tool . As a business or a brand, you can use LinkedIn to