engagement Archives

Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials

The Art of Corporate Gifting: Five Steps to Gift Smarter

“Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive.” — Michael Scott Michael Scott, everyone’s favorite fictional manager, was onto something in The Office’s iconic season four episode, “Dunder Mifflin Infinity.” Threatened by the paper company’s forthcoming online sales launch, Scott returns to his “old-fashioned […]

Aug 25 2022 by Madeline Rosemurgy in Editorials

POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials

Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise

2008-9 Lycée Français de Chicago Artist-in-Residence Program: Lightyears ahead of #vanlife

As an unintended consequence of the pandemic, the role of the recreation vehicle has become central to the conversation about life in America, and values related to independent thinking, minimalism, adventure and bucking the status quo. But back in 2008, the prescience of an artist keenly observing our culture imagined how a vintage Airstream might […]

Jul 29 2021 by Nancy Lerner in Breaking the Grid