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CityTarget: Thinking Outside the Box

We analyze the clever branding behind the CityTarget brand, in which Target lets their powerful brand logo speak for itself.

Sep 13 2012 by Mike Weiss in News
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Tropicana’s Stunning Chicago Campaign on the CTA Brown Line

Tropicana is currently running a transit-oriented campaign in Chicago, and the result is stunning. We’re analyzing the branded environment campaign here.

Aug 17 2012 by Mike Weiss in Editorials
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Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

Jan 18 2012 by Ji-Sook Yim in Editorials
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The Pluses of Engagement: Rethinking Google+

Recently, we were invited to test out Google’s latest approach to social media, Google+. After rocky starts, the platform is seeing swelling interest. Why?

Dec 5 2011 by Makenzie Davies in Editorials
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The Other Approach to Analytics

We dive into our unique approach to analyzing metrics and data on the effectiveness of an organization’s blog, and what to do with them.

Nov 30 2011 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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