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An Empathic Approach to Branding

When watching an Audrey Hepburn movie marathon over the weekend, we were struck that her philosophy of “empathicalism” aligned with our empathic approach.

Aug 30 2019 by Abby Brown Seiple in Editorials
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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Design Thinking Has Lost Its Heart

We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.

May 22 2019 by Zoe Raines in Editorials
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The Forge Case Study

How can we harness the allure of natural beauty and the complexity of personal challenge to craft a brand for a truly novel outdoor experience?

Nov 20 2018 by Kurt Santana in News
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Otherwise Incorporated Announces Role as Branding Agency Behind 1000M

Otherwise Incorporated announced its role as the marketing and branding agency behind 1000M, a planned residential skyscraper on Grant Park.

Jan 4 2017 by Nancy Lerner in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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