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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

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Jul 15 2021 by Nancy Lerner in News
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The Importance of Real Estate Branding in Luxury New Developments

For nearly 30 years, the Otherwise team has worked with clients across the real estate industry to bring the brand of a building to life with unexpected insights and novel approaches that set the stage for meaning that endures. Across the arc of our engagement with clients, we’ve learned that the work gets better when […]

Jun 22 2021 by The Otherwise Team in Editorials
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials
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Opening and Operating an Outdoor Adventure Park During the Pandemic

What is it like to open and operate an outdoor adventure park during the pandemic? Nobody knows better than Jeremie Bacon, Cofounder and CEO of The Forge: Lemont Quarries. It’s been over a year since we collaborated with Bacon and his partners Chris Gladwin and Bart Loethen on the brand development for The Forge, and […]

Jan 26 2021 by Zoe Raines in Editorials
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2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

Dec 23 2020 by The Otherwise Team in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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