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By the Community, For the Community

Inspired by the community’s swift mobilization after the protests, we sat down with the Neighborhood Network Alliance and Rebuild Foundationt to learn more.

Jun 18 2020 by The Otherwise Team in News
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A Chicago In Favor of Change

In support of Black Lives Matter, here are just a few resources and local businesses that our team believes in and supports, right now and in the future.

Jun 4 2020 by The Otherwise Team in News
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Deep Listening as a Creative Approach

In a recent branding project for new client Becovic, one of our content strategists applied her creative writing gifts to craft a powerful reflection on their brand, serving as anchor and inspiration for the resulting brand strategy.

Apr 30 2020 by Rivka Yeker in Editorials
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Why Is Everyone Baking Bread?

Nearly every state has adopted a shelter-in-place order during the COVID-19 pandemic — and nearly everyone you know is baking bread. How do the two relate?

Apr 7 2020 by Zoe Raines in Editorials
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How Do You Define Color?

We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.

Mar 13 2020 by Zoe Raines in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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