branding Archives

2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

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Dec 23 2020 by The Otherwise Team in News

YIELD Chicago: Building Capacity, Building Communities

What does it mean to begin a successful capacity-building program in one of our most tumultuous and unpredictable years? We sit down with Torrence Moore, Senior Director, Community Development at LISC Chicago, to discuss the YIELD Chicago’s unusual start and steadfast, robust vision.

Oct 21 2020 by Zoe Raines in Editorials

Redefining Clean with GSF

After months of adjusting to COVID-19, it’s no surprise that we are redefining standards of cleanliness. What used to be a “grudge expense” for virtually every type of business or physical operation is now embraced as a source of personal safety and peace of mind. We discussed the new definition of clean with GSF USA, […]

Sep 8 2020 by Abby Brown Seiple in Editorials

Transitioning Artists Rights Society from Reactivity to Proactivity

We recently rebranded Artists Rights Society, examining how we could transition their work from reactive to empowered and proactive.

Jul 9 2020 by Rivka Yeker in Editorials

Deep Listening as a Creative Approach

In a recent branding project for new client Becovic, one of our content strategists applied her creative writing gifts to craft a powerful reflection on their brand, serving as anchor and inspiration for the resulting brand strategy.

Apr 30 2020 by Rivka Yeker in Editorials