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Pantone Chooses Connection and Intimacy in 2019

Pantone announced that its Color of The Year for 2019 is Living Coral. We dive into the color, and how it’s cropped up in Otherwise work in the past…

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Dec 12 2018 by Kurt Santana in News
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The Forge Case Study

How can we harness the allure of natural beauty and the complexity of personal challenge to craft a brand for a truly novel outdoor experience?

Nov 20 2018 by Kurt Santana in News
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We Are Pleased to Announce Our Work on Three Sixty West

Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood.

Jun 27 2017 by Nancy Lerner in News
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How To Make Annual Reports Relevant For a Company in the Digital Age

When our client UI Labs asked us to design their 2016 Annual Report, we knew we’d have to take a cutting-edge approach to keep page in the digital age.

May 12 2017 by Nancy Lerner in News
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We Are Pleased to Announce Our Work on Sailrock South Caicos

We’re pleased to share our collaboration with CMK and its partners in developing and finessing the brand of Sailrock South Caicos.

Apr 26 2017 by Nancy Lerner in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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