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Simply Magnificent: 2012 Year in Review

We created Simplify Magnificent, a blog for the Ritz-Carlton residences. Now, we’ve reviewing the top blog posts from this year.

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Jan 10 2013 by Emma Niendorf in News
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On Branding: The Brooklyn Nets

The Brooklyn Nets have moved to their new stadium, the Barclay Center, from New Jersey to New York and with their move came a controversial rebranding.

Oct 22 2012 by Mike Weiss in News
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CityTarget: Thinking Outside the Box

We analyze the clever branding behind the CityTarget brand, in which Target lets their powerful brand logo speak for itself.

Sep 13 2012 by Mike Weiss in News
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Pinterest for The Lofts at Roosevelt Collection: The Importance of Social Sharing

We experimented with creating a Pinterest social media platform for our luxury residential client, The Lofts at Roosevelt Collection.

Mar 22 2012 by Makenzie Davies in News
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Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of our work with B&W over the past 18 months.

Mar 12 2012 by Ji-Sook Yim in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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