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BHHS Chicago and the art of “making room”

Fresh on the heels of the resounding success of the BHHS Chicago Move Confidently campaign that Otherwise debuted in 2022, we have continued to celebrate the BHHS Chicago team and what makes them tick. The new campaign, which broke in early March with out of home, transit, digital and print, will run throughout 2023. This […]

Apr 4 2023 by Nancy Lerner in Uncategorized
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What does web3 have to do with museum membership?

What does web3 have to do with museum membership? Actually, everything. Across the cultural not-for-profit ecosystem, membership is a painful subject. While membership has the limitless potential to nurture (and benefit from) deep engagement with an institution’s patrons, its conventional role has been to solicit patrons for annual contributions — in exchange for often lackluster […]

Dec 12 2022 by Nancy Lerner in Editorials
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“The neighbor comes before the house”: finding affinity in Tunisia

On June 6, a group of 19 gathered in our hotel lobby in Tunis. And what was planned as a trip of art patrons to Tunisia was the setting for learning, illumination, friendship and the rare experience to see what political, cultural and social change looks like up close — and in real time. This […]

Jun 28 2022 by Nancy Lerner in Editorials
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Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise
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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials

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