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Leveraging the Power of Collective Outrage: Using the Tools of Social Media to Stand Up for the Little Guy

The recent troubles of the artist behind the EAT MORE KALE campaign are a reminder of how gratifying collective action on behalf of a good cause can be.

Dec 15 2011 by Nancy Lerner in Editorials
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Is “Reciprocity Marketing” the Ultimate Therapy for Brands?

We explore whether the empathic approach of “reciprocity marketing” might usher in a new era of success, or unsettle the audience of a brand.

Dec 8 2011 by Nancy Lerner in Editorials
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If You Don’t Love Coffee, Don’t Bother to Open a Café

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner laments the failings of a recently opened local coffee shop, and where they went wrong.

Nov 22 2011 by Nancy Lerner in Editorials
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Mind the (Marketing) Gap

We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.

Nov 4 2011 by Nancy Lerner in Editorials
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Popcorn as Metaphor

For the holidays, we gifted our clients the most delicious popcorn we’ve ever tasted. Embedded in the story of these kernels is a metaphor for the New Year.

Oct 20 2011 by Nancy Lerner in Editorials

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