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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials
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2008-9 Lycée Français de Chicago Artist-in-Residence Program: Lightyears ahead of #vanlife

As an unintended consequence of the pandemic, the role of the recreation vehicle has become central to the conversation about life in America, and values related to independent thinking, minimalism, adventure and bucking the status quo. But back in 2008, the prescience of an artist keenly observing our culture imagined how a vintage Airstream might […]

Jul 29 2021 by Nancy Lerner in Breaking the Grid
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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News
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We Are Pleased to Announce Our Work on Three Sixty West

Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood.

Jun 27 2017 by Nancy Lerner in News
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How To Make Annual Reports Relevant For a Company in the Digital Age

When our client UI Labs asked us to design their 2016 Annual Report, we knew we’d have to take a cutting-edge approach to keep page in the digital age.

May 12 2017 by Nancy Lerner in News

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