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Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials
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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials
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The Meaning of Coincidence

We explore what the meaning of coincidence is – by diving deep into early and modern-day theories of synchronicity. Learn more here.

Oct 18 2019 by Zoe Raines in Editorials
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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink

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