marketing Archives

Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials

What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials

Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid

2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

Dec 23 2020 by The Otherwise Team in News

YIELD Chicago: Building Capacity, Building Communities

What does it mean to begin a successful capacity-building program in one of our most tumultuous and unpredictable years? We sit down with Torrence Moore, Senior Director, Community Development at LISC Chicago, to discuss the YIELD Chicago’s unusual start and steadfast, robust vision.

Oct 21 2020 by Zoe Raines in Editorials