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Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials
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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials
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Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid
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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News
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Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials

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