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google.overthrows-dotcom.hegemony

While in the past the high registration price for TLDs gave way to the .com hegemony, the market will see a chance, with Google leading the pack.

Oct 29 2015 by Andras Ferencz in Editorials
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Google and the Aesthetics of Function

The newly announced (and drastically simplified) Google logotype has caused quite a stir with avid followers of the goliath brand.

Sep 11 2015 by Andras Ferencz in News
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Google+ Local: Combining the Power of Search and Social for Businesses

Recently announced Google+ Local allows users to search for local businesses, read and submit reviews – all from within their Google+ network.

Jun 20 2012 by Ji-Sook Yim in Editorials
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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials
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SOPA, PIPA and the Question of Impact

What effect would the passing of SOPA/PIPA (Stop Online Piracy Act/Protect Intellectual Property Act) have on public information sharing? Explore more.

Jan 20 2012 by Peter Lillis in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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