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What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

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Sep 23 2021 by Nancy Lerner in Editorials
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Downtown Hyde Park Brand Wins STA 100 Award

Our branding work for Downtown Hyde Park was named one of the 100 best graphic design projects of the year by the Society of Typographic Arts.

Sep 15 2016 by Quinten Rosborough in News
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New Website Launched for Downtown Hyde Park + Banners Featured in The Chicago Maroon

We’re excited to announce that our branding work for Downtown Hyde Park was recently featured in University of Chicago’s student run newspaper.

Nov 4 2015 by Andras Ferencz in News
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Downtown Hyde Park: Deep Roots. New Vibe.

We’re proud to announce our branding work with the South East Chicago Commission (SECC) to create the brand new Downtown Hyde Park.

Sep 11 2015 by Quinten Rosborough in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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