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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials
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2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

Dec 23 2020 by The Otherwise Team in News
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Otherwise Joins the Civic Alliance

We are proud to share that Otherwise is partnering with the Civic Alliance to increase civic engagement this election cycle.

Aug 17 2020 by The Otherwise Team in News
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Transitioning Artists Rights Society from Reactivity to Proactivity

We recently rebranded Artists Rights Society, examining how we could transition their work from reactive to empowered and proactive.

Jul 9 2020 by Rivka Yeker in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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