creative agency Archives

Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise

Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid

The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

Feb 1 2022 by The Otherwise Team in Editorials

A Case for Chicago Winters

“Winter came and the city turned monochrome — black trees against gray sky above white earth. Night now fell in midafternoon, especially when the snowstorms rolled in, boundless prairie storms that set the sky close to the ground, the city lights reflected against the clouds.” — President Barack Obama, Dreams from My Father: A Story […]

Jan 14 2022 by Madeline Rosemurgy in Editorials

Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials