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When stars (and stripes) align: finding common ground to uphold the right to vote

In today’s increasingly polarized society, there are scarce few things our country’s major political parties can agree on. But a recent study by the Civic Responsibility Project and the Center for Election Innovation and Research in partnership with Civic Alliance may have uncovered some common ground: stadium voting. Let’s hear it for the home team […]

Jul 7 2022 by The Otherwise Team in Editorials
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Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid
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Optima Lakeview & The Concept of Home

Living through the last year, odds are we’ve all thought a lot about the idea of home. In early 2020, our homes were places where we stored our things, slept at night and hosted our friends and families. Come March, the meaning of home changed drastically. For some, it was a safe haven from the […]

Apr 30 2021 by Abby Brown Seiple in Editorials
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Opening and Operating an Outdoor Adventure Park During the Pandemic

What is it like to open and operate an outdoor adventure park during the pandemic? Nobody knows better than Jeremie Bacon, Cofounder and CEO of The Forge: Lemont Quarries. It’s been over a year since we collaborated with Bacon and his partners Chris Gladwin and Bart Loethen on the brand development for The Forge, and […]

Jan 26 2021 by Zoe Raines in Editorials
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YIELD Chicago: Building Capacity, Building Communities

What does it mean to begin a successful capacity-building program in one of our most tumultuous and unpredictable years? We sit down with Torrence Moore, Senior Director, Community Development at LISC Chicago, to discuss the YIELD Chicago’s unusual start and steadfast, robust vision.

Oct 21 2020 by Zoe Raines in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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