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Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid
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How to Use a City: Jim Duignan on Quietly Creating a Radical Social Art Practice in Chicago

  ‘I’ve been working quietly in the cracks of the city my whole life and all of a sudden there’s a kind of light shining that is often too bright and too constant.’ Born and raised on the North Side of Chicago, Jim Duignan has devoted his life to reinvesting in the city’s most under-served […]

Aug 18 2021 by Madeline Rosemurgy in Breaking the Grid
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The Contentious Debate

Always the site of heated debate, today at Otherwise we wondered: “What role does content have in today’s technologically driven society?”

Sep 23 2015 by Andras Ferencz in Editorials
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Salon Buzz: Adding Dimension to the Brand Identity

For luxury salon client, Salon Buzz, we created an online blog that centered on their tagline: Stay Gorgeous. Learn more here.

Apr 6 2012 by Ji-Sook Yim in Editorials
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Making Waves: Content and Audience Engagement

When developing content, the goal is forever to drive audience engagement. By communicating a resonating point, successful users are able to make waves.

Dec 15 2011 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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