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On Branding: The Brooklyn Nets

The Brooklyn Nets have moved to their new stadium, the Barclay Center, from New Jersey to New York and with their move came a controversial rebranding.

Oct 22 2012 by Mike Weiss in News
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CityTarget: Thinking Outside the Box

We analyze the clever branding behind the CityTarget brand, in which Target lets their powerful brand logo speak for itself.

Sep 13 2012 by Mike Weiss in News
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Internal Branding and Marketing for a Law Firm: Really?

For law firm IT43, we created a complete brand overhaul that included an internal marketing campaign to provide clarity and alignment to the team.

Jul 31 2012 by Ji-Sook Yim in Editorials
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Brand Early and Learn to Love the Process (Because It Isn’t Going Away Anytime Soon)

For startups, we believe branding is a crucial component to kickstarting success, and the sooner startups fall in love with the process, the better.

Jul 16 2012 by Nancy Lerner in Editorials
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Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of our work with B&W over the past 18 months.

Mar 12 2012 by Ji-Sook Yim in News

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