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Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials
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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials
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2020: A Year in Review

Today, we’re reflecting on 2020 at Otherwise, from the pivotal shifts we’ve made to our way of being in the world to successes shared.

Dec 23 2020 by The Otherwise Team in News
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YIELD Chicago: Building Capacity, Building Communities

What does it mean to begin a successful capacity-building program in one of our most tumultuous and unpredictable years? We sit down with Torrence Moore, Senior Director, Community Development at LISC Chicago, to discuss the YIELD Chicago’s unusual start and steadfast, robust vision.

Oct 21 2020 by Zoe Raines in Editorials
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Redefining Clean with GSF

After months of adjusting to COVID-19, it’s no surprise that we are redefining standards of cleanliness. What used to be a “grudge expense” for virtually every type of business or physical operation is now embraced as a source of personal safety and peace of mind. We discussed the new definition of clean with GSF USA, […]

Sep 8 2020 by Abby Brown Seiple in Editorials

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