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Brand Early and Learn to Love the Process (Because It Isn’t Going Away Anytime Soon)

For startups, we believe branding is a crucial component to kickstarting success, and the sooner startups fall in love with the process, the better.

Jul 16 2012 by Nancy Lerner in Editorials
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Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of our work with B&W over the past 18 months.

Mar 12 2012 by Ji-Sook Yim in News
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The Rise of the “Relationship Era”

As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?

Jan 19 2012 by Peter Lillis in Editorials
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Ringing in the New Year

At Otherwise, we’re welcoming 2012 by wrapping up 2011 and reflecting on all the changes and progress we made in the last 12 months.

Dec 21 2011 by Peter Lillis in News
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The Pluses of Engagement: Rethinking Google+

Recently, we were invited to test out Google’s latest approach to social media, Google+. After rocky starts, the platform is seeing swelling interest. Why?

Dec 5 2011 by Makenzie Davies in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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