Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
Pantone announced that its Color of The Year for 2019 is Living Coral. We dive into the color, and how it’s cropped up in Otherwise work in the past…
For luxury salon client, Salon Buzz, we created an online blog that centered on their tagline: Stay Gorgeous. Learn more here.
As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?