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Vogue Magazine, Instagram, and the Future of Affiliate Marketing

We explore the expansion of affiliate marketing after Vogue Magazine rolls out the feature on their Instagram social media platform.

Jun 10 2014 by Quinten Rosborough in Editorials
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You Made This; I Made This: On the Increasing Tension Between Makers and Sharers

We explore the cultural shift that’s occurred over the last decade: compiling and distributing content has become more profitable than creating it.

Apr 10 2014 by Quinten Rosborough in Editorials
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5 Reasons to Stop Reading BuzzFeed Lists

In the hopes to gain the attention of the people reading these lists, here are five reasons to stop reading BuzzFeed lists…

Mar 13 2014 by Erica Grubman in Editorials
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Difference Makes All the Difference

We take our name from the belief that looking at things from unique perspectives allows you to see things you otherwise might not have noticed.

Feb 18 2014 by Erica Grubman in Editorials
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Is America in 2014 the Next “Oceania”?

2013 pushed technology to its uttermost limits. So far, here are a few technological advancements that feel particularly reminiscent of “Big Brother.”

Dec 28 2013 by Erica Grubman in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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