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“Enablement”: The Otherwise Approach to Cultivating Social Media Experts

At Otherwise, we have built our social media practice based upon a philosophy of “enablement” — the imperative to cultivate experts.

May 9 2012 by Emma Niendorf in Editorials
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We’re Using the Curator’s Code — Are You?

A new campaign called Curator’s Code has emerged to help keep the Internet transparent – and we’re jumping on the bandwagon.

Apr 24 2012 by Emma Niendorf in Editorials
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The Seen: Presenting Chicago’s International Contemporary Art Blog

Collaborating with client EXPO Chicago, we created Chicago’s international contemporary art blog, The Seen, to help promote their brand.

Apr 20 2012 by Emma Niendorf in Editorials
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Soul Manufacturing Corporation: Collaborating with Theaster Gates

We worked with visionary artist Theaster Gates to bring visual form to Soul Manufacturing Corporation and one of its core components, Soul Pavilion.

Mar 9 2012 by Emma Niendorf in News
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Connecting the Last Person: India Goes Wireless

Prem Kalra, director of the Indian Institute of Technology in Rajasthan, set out on a mission to connect every person in India.

Dec 1 2011 by Emma Niendorf in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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