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Creating a Brilliant Brand Narrative… in Four Easy Steps (Or, What Keeps Founders Up at Night)

There are a million ways to tackle the task, but we examine the four simple steps to crafting a brilliant brand narrative. Learn more here.

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Apr 3 2013 by Nancy Lerner in Editorials
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Spotify’s Ad Campaign: Creating Strong Video Content

This week Spotify launched its first ever ad campaign intended to reach a mass audience of young, tech-enabled music listeners living in the US.

Apr 2 2013 by Theo Skolnik in Editorials
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Otherwise Partners with The Junto Institute

Kicking off work with The Junto Institute for Entrepreneurial Leadership, we spoke with founder and Chicago entrepreneurial thought leader, Raman Chada.

Mar 6 2013 by Emma Niendorf in News
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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

Feb 21 2013 by Ben Elkind in Editorials
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The Seen: 2012 Year in Review

Since fall 2011, Otherwise has been building The Seen, the official blog for Expo Chicago. Today, we’re taking a look back at this year on the blog.

Jan 27 2013 by Emma Niendorf in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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