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The Importance of Real Estate Branding in Luxury New Developments

For nearly 30 years, the Otherwise team has worked with clients across the real estate industry to bring the brand of a building to life with unexpected insights and novel approaches that set the stage for meaning that endures. Across the arc of our engagement with clients, we’ve learned that the work gets better when […]

Jun 22 2021 by The Otherwise Team in Editorials
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Empathic Design and the Workplace of 2020

As proponents of taking an empathic approach, we asked how could empathic design and the workplace call for a reimagined standard for the office?

Jul 17 2020 by Abby Brown Seiple in Editorials
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Baird & Warner 2014 Ad Campaign

For real estate broker client Baird & Warner, we’re continuing to develop campaigns that are smart, inspired and most important, fun.

May 20 2014 by Quinten Rosborough in News
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Some People DO Have All the Luxe…

For luxury real estate client South Loop Luxury by Related, we created a new campaign that would enable them to maintain their impressive momentum.

May 15 2014 by Quinten Rosborough in News
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Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of our work with B&W over the past 18 months.

Mar 12 2012 by Ji-Sook Yim in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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