Browse By

Tag Archives: otherwise

Product Semantics

Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics

Tagline Reel Revealed

  At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you

Design Thinking Has Lost Its Heart

Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an

Otherwise Partners with The Junto Institute

Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service partner. I had the opportunity to speak with founder and Chicago entrepreneurial thought leader, Raman

Why Hack Burger King? Authenticity in Social Media Matters

Earlier this week, Burger King’s Twitter account was hacked. At 12:01 p.m. Tuesday, the account proclaimed, “We just got sold to McDonalds! Look for McDonalds in a hood near you…” The @BurgerKing account remained active for the next hour, streaming out sometimes vulgar but mostly

Otherwise Incorporated_W. K. Kellogg Annual Report

WKKF Annual Report: Capturing the Community’s Voices

As part of our ongoing relationship with the W.K. Kellogg Foundation, one of the largest philanthropic foundations in the U.S., we partnered with ROI Ventures and the WKKF communications team to create the foundation’s 2011 annual report. With their focus on engaging with communities tribally,

Otherwise Incorporated_Logo_Chicago_Social Media

The Other Approach to Social Media

At Otherwise, we value the power of a different approach, especially when it comes to our social media work. To us, social media isn’t a bullhorn or a pulpit. It’s not an information cannon. The streets and avenues of the Internet don’t travel in one

Listening_Social Media_Otherwise

What Came First: The Vanity or The Dissent?

Somehow, despite the numerous platforms that facilitate unprecedented communication between brands and their audiences, a glaring disconnect has emerged that finds its roots in one simple, singular practice: listening. Or, more correctly: the failure to listen. Facebook and Twitter accounts are being created for brands