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Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News
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YIELD Chicago: Building Capacity, Building Communities

What does it mean to begin a successful capacity-building program in one of our most tumultuous and unpredictable years? We sit down with Torrence Moore, Senior Director, Community Development at LISC Chicago, to discuss the YIELD Chicago’s unusual start and steadfast, robust vision.

Oct 21 2020 by Zoe Raines in Editorials
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Transitioning Artists Rights Society from Reactivity to Proactivity

We recently rebranded Artists Rights Society, examining how we could transition their work from reactive to empowered and proactive.

Jul 9 2020 by Rivka Yeker in Editorials
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How Do You Define Color?

We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.

Mar 13 2020 by Zoe Raines in Editorials
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Anne Carson and the Corners of Branding

After attending an Anne Carson lecture “On Corners” at the University of Chicago, we explore the philosophy of corners and its branding application.

Jan 22 2020 by Zoe Raines in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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