chicago creative agency Archives

“The neighbor comes before the house”: finding affinity in Tunisia

On June 6, a group of 19 gathered in our hotel lobby in Tunis. And what was planned as a trip of art patrons to Tunisia was the setting for learning, illumination, friendship and the rare experience to see what political, cultural and social change looks like up close — and in real time. This […]

Jun 28 2022 by Nancy Lerner in Editorials

POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials

Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise

The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

Feb 1 2022 by The Otherwise Team in Editorials

Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials