blog post image

Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News
blog post image

Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials
blog post image

Deep Listening as a Creative Approach

In a recent branding project for new client Becovic, one of our content strategists applied her creative writing gifts to craft a powerful reflection on their brand, serving as anchor and inspiration for the resulting brand strategy.

Apr 30 2020 by Rivka Yeker in Editorials
blog post image

The Meaning of Coincidence

We explore what the meaning of coincidence is – by diving deep into early and modern-day theories of synchronicity. Learn more here.

Oct 18 2019 by Zoe Raines in Editorials
blog post image

Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink

Archives