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Breaking the Grid: Why “The Hat” makes us happy

For those of you who don’t routinely follow breaking news in the world of geometry, we’re all worked up (in a good way) about “The Hat.” It was discovered in late 2022 by David Smith, a retired printing technician from northern England, whose hobby was hunting for interesting geometric shapes. When he realized he was […]

Apr 25 2023 by Nancy Lerner in Breaking the Grid
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Sounding Boards: Eastlake Studio’s Mural Initiative Amplifies Chicago Voices

At Otherwise, we believe in the power of art to bring communities together, ignite important conversations and explore the world around us through a critical lens. We recently found inspiration in Sounding Boards, an initiative that uses public art as a vehicle to amplify diverse voices throughout Chicago. Technically speaking, a sounding board is placed […]

Sep 15 2021 by Madeline Rosemurgy in Breaking the Grid
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Branded Residences – Part 2: Branding Architecture

We believe that brands — especially architecture brands — should celebrate history, longevity, presence, aesthetics, creativity, reform and human thought.

May 10 2016 by Andras Ferencz in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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