With the rise of social search through Bing and Google, brands need to focus on strong SEO, but ALSO on strong SSO (social search optimization).
Recently announced Google+ Local allows users to search for local businesses, read and submit reviews – all from within their Google+ network.
Now that Bing’s social search features have finally become available to the general public, we’re taking a deeper look at how it all works.
Bing’s new social search brings a more personal touch to search results and reinforces the influence of brand fans in social networks.
Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.