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Six Tips to Engage Your Audience and Improve Your Brand’s SSO

With the rise of social search through Bing and Google, brands need to focus on strong SEO, but ALSO on strong SSO (social search optimization).

Jul 19 2012 by Ji-Sook Yim in Editorials
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Google+ Local: Combining the Power of Search and Social for Businesses

Recently announced Google+ Local allows users to search for local businesses, read and submit reviews – all from within their Google+ network.

Jun 20 2012 by Ji-Sook Yim in Editorials
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Bing’s New Social Search: A Test Run

Now that Bing’s social search features have finally become available to the general public, we’re taking a deeper look at how it all works.

Jun 5 2012 by Ji-Sook Yim in Editorials
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People Over Content: Bing’s Play in Social Search

Bing’s new social search brings a more personal touch to search results and reinforces the influence of brand fans in social networks.

May 18 2012 by Ji-Sook Yim in Editorials
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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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