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Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials
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POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials
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An Emoji is Worth 1,000 Words

A new wave of messaging reveals further transgression from ordinary dialogue—applications that allow its users to communicate with only one word.

Jul 7 2014 by Erica Grubman in Editorials
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5 Reasons to Stop Reading BuzzFeed Lists

In the hopes to gain the attention of the people reading these lists, here are five reasons to stop reading BuzzFeed lists…

Mar 13 2014 by Erica Grubman in Editorials
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How to Communicate Your Brand Message Using Social Media

We’ve provided a simplistic guide to show a brand how to use some of the most useful platforms in the industry. Learn more here.

May 15 2012 by Makenzie Davies in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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