real estate branding Archives

What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials

Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News

The Importance of Real Estate Branding in Luxury New Developments

For nearly 30 years, the Otherwise team has worked with clients across the real estate industry to bring the brand of a building to life with unexpected insights and novel approaches that set the stage for meaning that endures. Across the arc of our engagement with clients, we’ve learned that the work gets better when […]

Jun 22 2021 by The Otherwise Team in Editorials

1000M: A Case Study in Holistic Social Media

With 1000M recently hitting 10,000 followers on Instagram, we’re celebrate the milestone by reflecting on our holistic social media methodologies.

Mar 19 2020 by Abby Brown Seiple in Editorials

We Are Pleased to Announce Our Work on Three Sixty West

Otherwise was invited to develop the brand for Three Sixty West, Belgravia’s boutique condominium project in the River North neighborhood.

Jun 27 2017 by Nancy Lerner in News