We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.
Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.
Always the site of heated debate, today at Otherwise we wondered: “What role does content have in today’s technologically driven society?”
Kicking off work with The Junto Institute for Entrepreneurial Leadership, we spoke with founder and Chicago entrepreneurial thought leader, Raman Chada.
