We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.
Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.
Whether it’s a 5-star chai latte, fresh pierogi or supplies for your parrot here are our favorite neighborhood haunts in West Town, Chicago.
To celebrate our rebranding work with Chicago Artists’ Coalition, we spoke with Executive Director, Carolina Jayaram, about our process and collaboration.
