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Tag Archives: Otherwise Inc

Product Semantics

Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics

Tagline Reel Revealed

  At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you

Design Thinking Has Lost Its Heart

Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an

5-star chai lattes, punk rock, and fried chicken? West Town certainly has a lot to offer and after three years in our corner storefront location, Otherwise is still finding new local gems every day.

West Town: The Best Haunts

Otherwise has been operating out of our corner storefront in West Town for almost three years since relocating from West Loop. Just as we fell for Randolph Street in 1999 when we bought our old produce warehouse there, we love this still-under-the-radar neighborhood…and discover new

Otherwise Rebrands Chicago Artists’ Coalition

Otherwise is proud of our rebranding work with Chicago Artists’ Coalition. I had the opportunity to speak with their Executive Director, Carolina Jayaram, about our process and collaboration: EN: What inspired CAC to pursue a rebranding? What do you hope to achieve through the process?

Otherwise Partners with The Junto Institute

Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service partner. I had the opportunity to speak with founder and Chicago entrepreneurial thought leader, Raman

Otherwise Incorporated Partners with EXPO CHICAGO

A cutting edge international contemporary art fair will debut in Chicago this September – and we’re thrilled to be partnering with them. In November 2011, Otherwise unveiled the visual identity, website, blog and social media platforms that we designed and developed for EXPO CHICAGO. With