Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics
At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you
Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an
Otherwise has been operating out of our corner storefront in West Town for almost three years since relocating from West Loop. Just as we fell for Randolph Street in 1999 when we bought our old produce warehouse there, we love this still-under-the-radar neighborhood…and discover new
Otherwise is proud of our rebranding work with Chicago Artists’ Coalition. I had the opportunity to speak with their Executive Director, Carolina Jayaram, about our process and collaboration: EN: What inspired CAC to pursue a rebranding? What do you hope to achieve through the process?
Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service partner. I had the opportunity to speak with founder and Chicago entrepreneurial thought leader, Raman
A cutting edge international contemporary art fair will debut in Chicago this September – and we’re thrilled to be partnering with them. In November 2011, Otherwise unveiled the visual identity, website, blog and social media platforms that we designed and developed for EXPO CHICAGO. With
At Otherwise, we believe cultivating experts is the key ingredient in building self-sustainable social media programs. Armed with this perspective, we have built our social media practice based upon a philosophy of “enablement” — the imperative to cultivate experts. Otherwise will give you the insight,
We’re proud of our partnership with EXPO CHICAGO – the cutting edge international contemporary and modern art fair that will debut this September at Chicago’s iconic Navy Pier. Since fall 2011, Otherwise has been collaborating with EXPO CHICAGO to translate the vision for the art fair into a powerful
Ongoing experimentation with new social media tools is essential to stay relevant and interesting with online users. When a platform like Pinterest hit the web, Otherwise saw an opportunity to experiment with the social sharing platform with Roosevelt Collection, a luxury residential rental property located