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How We Work: An Otherwise Case Study

We recently pitched a campaign for a commercial real estate client that was centered around the employee experience rather than the building itself. We knew it was a risky move, but it was a necessary, tuned-in response to the changing ways in which we work. The reality that we’re all too aware of is that […]

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May 19 2022 by Madeline Rosemurgy in Editorials
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POV: Your Hours Spent Scrolling on TikTok Finally Paid Off

There’s nothing more escapist than lying down on your couch after a long day and sifting through the infamous app that has had the majority of us entranced since the early days of the pandemic: TikTok. What was once merely a source of cheap entertainment during the darkest of times has now evolved into one […]

May 9 2022 by Hunter Ellis in Editorials
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Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise
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Let’s Get Meta: An Interview with Chicago’s First NFT Gallery

“imnotArt” is the tongue-in-cheek name for Chicago’s first (and only) physical NFT gallery. What started as a passion project between a group of late-night video gamers quickly transformed into a hub for all-things-NFT in Chicago. We sat down with co-founders Matt Schapiro and Theresa Hojnacki to learn more about the past, present and future of […]

Mar 10 2022 by Madeline Rosemurgy in Breaking the Grid
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The #OtherwiseAt30 Manifesto

And just like that — we’re turning 30 this year. In true Otherwise fashion, we enter this new chapter facing forward, optimistic and ready for anything. And as we embark on what…the next 30 years?…we remember what got us started, and what has always kept us going. Staying curious. We’re self-professed lifelong learners. We enjoy […]

Feb 1 2022 by The Otherwise Team in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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