design Archives

Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials

The Art of Corporate Gifting: Five Steps to Gift Smarter

“Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive.” — Michael Scott Michael Scott, everyone’s favorite fictional manager, was onto something in The Office’s iconic season four episode, “Dunder Mifflin Infinity.” Threatened by the paper company’s forthcoming online sales launch, Scott returns to his “old-fashioned […]

Aug 25 2022 by Madeline Rosemurgy in Editorials

Life in the JUMP DAO.

Back in January I joined a DAO — a decentralized autonomous organization. It’s called JUMP and it was founded as a community for branding, marketing and advertising professionals to learn about web3. What started by Jeff Kauffman Jr. as 30 people in a group email in June 2021 has mushroomed to a membership in excess […]

Apr 4 2022 by Nancy Lerner in Metawise

Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

Nov 11 2021 by The Otherwise Team in Editorials

What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials