With the rise of digital connectedness, our graphic design team was inspired to create a typeface that mimics social distancing during the time of COVID-19.
We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.
We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.
Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.
We examine why the tried and true design thinking methodology has lost its heart in today’s new, commercialized explorations and teachings.