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Tag Archives: design

Product Semantics

Have you ever seen a phone that appears to be an address book? What about a computer designed to look like a row of books? These explorations exist; they are the outcome of a philosophy in design known as product semantics. The term product semantics

Tagline Reel Revealed

  At Otherwise, we know a tagline does the lion’s share of the talking in brand identity — literally. A name and logo can draw a person in, but the taglines we create answer their questions about an organization: Who are you? What do you

Design Thinking Has Lost Its Heart

Ask a graphic designer their thoughts on “design thinking” and you might get a blank stare in response. To them, it’s akin to asking, “how does your brain work?” But in 1959, design thinking was a novel idea when the phrase was coined as an

Pantone Chooses Connection and Intimacy in 2019

Just last week, Pantone announced that it’s Color of The Year for 2019 is Living Coral, which, as it names suggests, emulates the warm and radiant colors found within the underwater ecosystem of coral reefs. Colors like Living Coral that occur within nature, often serve

An early collaboration between Otherwise founders Nancy Lerner and David Frej. Their marriage of narrative and design delivers a singular and optimistic imagining of what this new reality could be.

Spanning the Distance: Design in Cyberspace

The 90s may not have enjoyed the technological capabilities we have today, but the decade certainly contributed to a vision of what has evolved: cyberspace. “/Time arrives late,/” wrote Nancy Lerner early in her collaboration with designer/husband David Frej. This poster marries narrative and design

Otherwise Incorporated_W. K. Kellogg Annual Report

WKKF Annual Report: Capturing the Community’s Voices

As part of our ongoing relationship with the W.K. Kellogg Foundation, one of the largest philanthropic foundations in the U.S., we partnered with ROI Ventures and the WKKF communications team to create the foundation’s 2011 annual report. With their focus on engaging with communities tribally,