content Archives

Substack and the Rise of the Creative Middle Class: A New Model for Community Engagement

In the wreckage of the ad-driven internet, a quiet revolution is underway. It’s not loud. It doesn’t chase clicks. It doesn’t serve brands. Instead, it serves people—through the radical idea that writers and creators should be paid directly by those who value their work. Once a niche newsletter platform, Substack has become something much more […]

Jun 11 2025 by Nancy Lerner in Editorials

“Beets are the boss” — Learning from Danie’s Natural Juice Blends

Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and […]

Nov 2 2022 by The Otherwise Team in Editorials

Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials

The Art of Corporate Gifting: Five Steps to Gift Smarter

“Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive.” — Michael Scott Michael Scott, everyone’s favorite fictional manager, was onto something in The Office’s iconic season four episode, “Dunder Mifflin Infinity.” Threatened by the paper company’s forthcoming online sales launch, Scott returns to his “old-fashioned […]

Aug 25 2022 by Madeline Rosemurgy in Editorials

When stars (and stripes) align: finding common ground to uphold the right to vote

In today’s increasingly polarized society, there are scarce few things our country’s major political parties can agree on. But a recent study by the Civic Responsibility Project and the Center for Election Innovation and Research in partnership with Civic Alliance may have uncovered some common ground: stadium voting. Let’s hear it for the home team […]

Jul 7 2022 by The Otherwise Team in Editorials