brand strategy Archives

What’s in a tagline? Everything if you get it right.

While rooting around in the Otherwise flat files recently, we stumbled across a number of branding campaigns that we haven’t looked at, or thought about, for some time. And one of the things about this patinated work that jumps out right away is wow…we’ve written some wonderful taglines over the years. Here are just a […]

Sep 23 2021 by Nancy Lerner in Editorials

How to Use a City: Jim Duignan on Quietly Creating a Radical Social Art Practice in Chicago

‘I’ve been working quietly in the cracks of the city my whole life and all of a sudden there’s a kind of light shining that is often too bright and too constant.’ Born and raised on the North Side of Chicago, Jim Duignan has devoted his life to reinvesting in the city’s most under-served […]

Aug 18 2021 by Maddie Rosemurgy in Breaking the Grid

Stuart Dybek on Chicago and the Short Story

Born and raised in the city’s Pilsen neighborhood, Dybek has always enjoyed writing but only realized that he could truly become a writer after attending the University of Iowa Writers Workshop. Dybek has published five collections of short stories. His work can also be found in the Atlantic Monthly, The New Yorker, Harper’s and Ploughshares. […]

Jul 21 2021 by Elizabeth Meyer in Breaking the Grid

Designing Chicago’s Future

Passion for architecture, design and community development are core values for Otherwise, as we continue to draw inspiration from the city around us. So it’s gratifying to see that the Chicago Department of Planning and Development (DPD) is also doubling down on these priorities, as it announces the formation of the new Committee on Design, […]

Jul 15 2021 by Nancy Lerner in News

Welcoming Change with ALIS

In 2018, we worked with our client Medtelligent to redefine the brand for their flagship product, ALIS — Assisted Living Intelligent Solutions. The engagement included brand strategy, a new visual identity, and an updated website. The new brand also included the tagline Welcome Change, and who could’ve predicted just how much change 2020 would bring? […]

Jun 8 2021 by Abby Brown Seiple in Editorials