brand strategy Archives

What does web3 have to do with museum membership?

What does web3 have to do with museum membership? Actually, everything. Across the cultural not-for-profit ecosystem, membership is a painful subject. While membership has the limitless potential to nurture (and benefit from) deep engagement with an institution’s patrons, its conventional role has been to solicit patrons for annual contributions — in exchange for often lackluster […]

Dec 12 2022 by Nancy Lerner in Editorials

“Beets are the boss” — Learning from Danie’s Natural Juice Blends

Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and […]

Nov 2 2022 by The Otherwise Team in Editorials

Life in the TikTok Lane

I hail from the shores of Oshkosh, Wisconsin, the home of OshKosh B’gosh and the largest airshow in the world, EAA AirVenture. (But those are subjects for another day.) After wrapping my undergrad years as a journalism major at the University of Wisconsin at Madison, I made my way to the Otherwise studio in Chicago […]

Sep 13 2022 by Hunter Ellis in Editorials

The Art of Corporate Gifting: Five Steps to Gift Smarter

“Gift baskets are the essence of class and fanciness. They are the ultimate present that a person can receive.” — Michael Scott Michael Scott, everyone’s favorite fictional manager, was onto something in The Office’s iconic season four episode, “Dunder Mifflin Infinity.” Threatened by the paper company’s forthcoming online sales launch, Scott returns to his “old-fashioned […]

Aug 25 2022 by Madeline Rosemurgy in Editorials

“The neighbor comes before the house”: finding affinity in Tunisia

On June 6, a group of 19 gathered in our hotel lobby in Tunis. And what was planned as a trip of art patrons to Tunisia was the setting for learning, illumination, friendship and the rare experience to see what political, cultural and social change looks like up close — and in real time. This […]

Jun 28 2022 by Nancy Lerner in Editorials