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2008-9 Lycée Français de Chicago Artist-in-Residence Program: Lightyears ahead of #vanlife

As an unintended consequence of the pandemic, the role of the recreation vehicle has become central to the conversation about life in America, and values related to independent thinking, minimalism, adventure and bucking the status quo. But back in 2008, the prescience of an artist keenly observing our culture imagined how a vintage Airstream might […]

Jul 29 2021 by Nancy Lerner in Breaking the Grid
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Stuart Dybek on Chicago and the Short Story

Born and raised in the city’s Pilsen neighborhood, Dybek has always enjoyed writing but only realized that he could truly become a writer after attending the University of Iowa Writers Workshop. Dybek has published five collections of short stories. His work can also be found in the Atlantic Monthly, The New Yorker, Harper’s and Ploughshares. […]

Jul 21 2021 by Elizabeth Meyer in Breaking the Grid
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Anne Carson and the Corners of Branding

After attending an Anne Carson lecture “On Corners” at the University of Chicago, we explore the philosophy of corners and its branding application.

Jan 22 2020 by Zoe Raines in Editorials
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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

Feb 21 2013 by Ben Elkind in Editorials
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If You Don’t Love Coffee, Don’t Bother to Open a Café

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner laments the failings of a recently opened local coffee shop, and where they went wrong.

Nov 22 2011 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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