Uncategorized Archives

Beyond the Grid: Branding in Non-Euclidean Space

At first glance, geometry might seem like an unlikely source of inspiration for branding. But here at Otherwise, we often find our metaphors in what’s structural, not in what’s trending. Ideas that hold space and shape perception keep us on our toes. For centuries, Euclidean geometry — the geometry of lines, angles, planes — offered […]

Sep 14 2025 by Nancy Lerner in Editorials

BHHS Chicago and the art of “making room”

Fresh on the heels of the resounding success of the BHHS Chicago Move Confidently campaign that Otherwise debuted in 2022, we have continued to celebrate the BHHS Chicago team and what makes them tick. The new campaign, which broke in early March with out of home, transit, digital and print, will run throughout 2023. This […]

Apr 4 2023 by Nancy Lerner in Uncategorized

Figures of Speech: Michelle Yeoh

Every year, the country tends to celebrate the same historical figures. They are the civil rights leaders, suffragettes and contributors to society whose faces we see on calendars and postage stamps. These same figures resurface annually when we commemorate those who have transformed America and quite frankly, they deserve all of their accolades, and then […]

Mar 15 2023 by Hunter Ellis in Uncategorized

When stars (and stripes) align: finding common ground to uphold the right to vote

In today’s increasingly polarized society, there are scarce few things our country’s major political parties can agree on. But a recent study by the Civic Responsibility Project and the Center for Election Innovation and Research in partnership with Civic Alliance may have uncovered some common ground: stadium voting. Let’s hear it for the home team […]

Jul 7 2022 by The Otherwise Team in Editorials

Gotta Mint ‘Em All: Are POAPs the Future of Brand Engagement?

Can you recall the early days of Pokémon GO, when crazed players logged thousands of steps to catch the rarest characters? The game brilliantly capitalized on FOMO and the shared human desire to collect things — and in doing so, fostered a diverse, devoted community that is still active today. Could POAPs be the next […]

Apr 13 2022 by Madeline Rosemurgy in Metawise