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Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

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Jan 18 2012 by Ji-Sook Yim in Editorials
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Making Waves: Content and Audience Engagement

When developing content, the goal is forever to drive audience engagement. By communicating a resonating point, successful users are able to make waves.

Dec 15 2011 by Ji-Sook Yim in Editorials
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Reality Hits You Hard, Bro: Lessons in Timing and Engagement

Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.

Nov 30 2011 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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